Online recruitment isn’t a new thing. With the pandemic outbreak that has been going on these past few months, it has gained a lot of traction more than ever before. Don’t be surprised if later it’s become a new normal of recruiting top candidates.
Online recruitment won’t only help you cut down the recruiting budget, but also make it easier for your candidates to apply since they can submit the applications in just a few clicks.
While it might seem easy to put job postings online, it’s still quite challenging to get your potential candidates to see and apply for it. Therefore, you also have a quite unique strategy to make your online recruitment stand out.
To help you out, here are eight handy ways to recruit candidates online so you can find your ideal candidate for the opening position:
#1. Go To LinkedIn
When it comes to online recruiting, social media platforms can be ideal places to post it and let the candidates know about it. With many social media platforms out there, LinkedIn is one of the most promising ones.
More than 77% of all recruiters are on LinkedIn, making it a great place for job postings to be found. In this platform, you can take a look at a candidate’s profile, including their working experiences, interests, hobbies, even their certificates. That way, you can get a glimpse of whether or not they fit for the position.
#2. Create Recruitment Videos
Videos are such an excellent medium to break down a complex topic and deliver a concise message. It means that creating a recruitment video can help you make your requirements and other information more digestible and easy to understand for the candidates.
The more candidates understand what you need from them, the more they apply for the position. CareerBuilder survey has found that job postings that include videos tend to have at least a 34% greater application rate.
From that number, we know that recruitment videos won’t only help you make your job posting more easy-to-follow but also make it easier to be found. Thus, the types of videos that most recruiters create for online recruiting are explainer videos and corporate videos.
#3. Include “We’re Hiring” On Email Signature And Social Media Bio
To make your online job postings get the maximum exposure, you have to promote it like crazy — letting everyone know that you have an opening position to be filled. This includes adding “we’re hiring” on your email signature. It helps potential candidates that have been following your newsletter before aware that you are currently hiring.
You can also put the hiring alert on your company’s social media bio (such as Twitter, Facebook, or even Instagram). And don’t forget to also add the link to the online form and your contact information. This makes it easy for potential candidates to trust your company and convince them to apply for the position.
#4. Build Strong Profiles on Job Boards
When looking for candidates online, you should not ever forget about the job boards. At least 60% of candidates heavily rely on job boards to look for jobs, making it as the most-favored channel compared to social media (56%) and classic word of mouth (50%).
The popular job boards you should consider using are Glassdoor, Indeed, Monster, CareerBuilder, and more. Building a strong profile on these platforms can maximize your company and job posting exposure.
What’s more, job boards can also simplify the recruitment process. You can easily scan their CV and cut down the number of unfit candidates by simply looking at their profiles.
#5. Encourage Employees to Put Ŕeview On Job Boards
Your company’s online reputation is more crucial than you think. Over 84% of job seekers say that a company’s reputation matters. And one of the handiest ways to build an online reputation is by asking your existing employees to share their experience on job boards.
With more positive reviews, the candidates should have no problem in trusting your company. Those real-life experiences from your employees can be invaluable for candidates and convince them to think that your company is an ideal place to work. That way, they can submit their application confidently.
#6. Nurture Passive Candidates
Do you know that more than 70% of the global workforce are passive candidates? It means some candidates are not really active looking for a position. However, they’re gainfully employed. In this case, you should be the one that appeals to them.
Make sure you strengthen your social media and job boards’ presence to enhance your employer brand. You can also approach them with personalized emails or calls. Remember, it’s always better to sell opportunity — not the job. Explain to the potential candidates how this career move could benefit them. And it’s crucial to be not too pushy.
#7. Utilize Tools For Contacting Candidates
Thanks to the internet, communication has now become much easier than it was ever before. You can contact your potential candidates at just your fingertips using tools like Rocket Ranch, where you can get a list of people’s contact information from public sources.
Or, you can tap into Hikido that offers you email addresses for anyone with a GitHub profile. These communication tools make it easier for you to spread the information by sending an email about your job postings to a broader audience.
#8. Tap Into Job Ads
If you want a quick, visible result, you can try to put job ads on social media like Facebook and LinkedIn. With the targeting features, your job ads will appear to users’ feeds that are really interested in the field and position. For instance, if someone likes your company page, they can see your job listings on their news feed.
This way, you can expect a high application rate. In other words, job ads also ensure that your job postings reach as wide an audience as possible.
Online recruiting is pretty much all about finding top-quality candidates and making solid connections with them easily and, of course, cost-effectively. This “modern” method of recruiting helps you appeal to young potential candidates who are digital natives. It’s also a powerful way to show that your company isn’t afraid to innovate and it’s always game for new and interesting ways of doing things — especially in recruiting.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).