Social Media Manager Job Description


Job Description

This is a Social Media Manager job description sample (template) that includes Social Media Manager duties and responsibilities, skills and proficiencies, education and experience, and salary information.

Most companies require a point person to devise and implement their various social media strategies effectively. It is practically unheard of companies not to use digital means to target their key demographics, to market their key products and services effectively.

With millions of companies, inching to stand out, apart from the million others, the role of a social media manager naturally assumes importance.

A social media manager tries to boost his company/organization’s presence online and in turn, enables the same organization to achieve higher visibility, attention, and eventually, a better growth rate.

Social Media Manager would be in charge of detailing the company’s presence online, developing effective strategies to streamline their digital marketing, update various social media platforms and even facilitate customer service and manage campaigns.

A social media manager is also known as –

When it comes to the corporate structure, it is a well-known fact that the title that goes with the job often defines its core responsibilities and what requires to be done.

The same applies here. A social media manager could be considered to be a generalized version of a job title and to all intents and purposes. It should also be effective in attracting the right candidates for such a job posting.

More to the point, any vacancy that gets listed with a generalized term such as this often shows up on the first few pages of SERPS, and the company can always modify its listing to include the years of experience required, as well as specialization, for e.g. Facebook experience (3+) years.

Here, Individuals would be tasked with handling multiple roles and may often have to headline as a social media expert one day and as a marketing expert, the other.

But generally, the role of a social media manager is more well defined and you will be aware of the skill set and responsibilities of such a candidate, as you read on the rest of the article.

Job summary

A social media manager is an important and coveted title in the company.

As a manager, you would be in charge of communicating as well as articulating company vision, goals and strategies to both in-house audiences as well as the public at large.

You would be required to define campaigns which can effectively market your organization’s products and services. And, in the process, retain the edge over your competition.

You would also be required to familiarize yourself with various social media platforms and leverage the same to reach out to the audience at large, and use drip strategy to corner your market, with select campaigns, messages and even offers.

As a growing organization, we are looking for the right candidate, to fill in the duties and responsibilities of a social media manager.

He would ultimately be responsible for redefining our re-branding strategy and would use all digital means to do so.

The candidate’s primary goal is to increase user engagement and gain the company the publicity it needs and requires, to keep growing.

Duties and responsibilities

The duties and responsibilities of a social media manager can vary from one company to another, but at its core, the basic responsibilities and duties of the manager remain the same.

  • Work closely with the marketing team to develop specialized marketing campaigns to achieve the organization’s key goals
  • Review and develop reports on emerging trends and utilize the same for developing marketing campaigns
  • Review the company’s social media accounts, engage with various users, interact and reply to any comment or posts.
  • Check out online reviews posted about your company’s key products
  • Review the long-term goals of the corporate marketing strategy and redesign the marketing plan
  • Make the necessary tweaks or changes to the same, based on customer/ user behavior on your company’s website.

Key qualifications and experience requirements

A social media manager is required to be communicative, outspoken at times and one who can strategize effectively.

Listed below are some of the required qualifications and skill set that a social media manager is required to possess.

  • A bachelor’s degree in communication or marketing or another related field
  • +3 years of experience in handling social media and its various platforms
  • Able to communicate well
  • Familiarity with various digital forms of communication

Skills and proficiency requirements

As a social media manager, you need to possess’ certain key skills that can enable you to handle your job effectively.

For beginners, you would need to leverage multiple social media platforms.

Other than that, here are some of the essential skills that you require:

  • Ability to multi-task
  • Problem-solving skills
  • Facebook knowledge
  • Ability to explain complex social media data and information in a simple way

The issue is that most companies often face stiff competition when it comes to digital marketing and that is where a social media manager would have to prove that he is up to the challenge.

Granted, more than a few companies often combine the role of social media marketing with communications, not to mention marketing and that is often the case with small companies.


The average salary of a social media manager in the united states is approx USD $50,000. Although based on the size of the company, working experience, and duties and responsibilities, some social media managers might be getting a higher or lower salary.

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